Meet Tom!
Tom Chelednik brings more than 25 years of sales, marketing, and business growth experience to the wedding industry, including 18 years dedicated to helping wedding professionals succeed.
From 2008 to 2020, Tom held leadership roles at The Knot, including Regional Director of Sales and Director of Training, where he worked with wedding pros across 20 states and Canada to help grow their visibility, bookings, and businesses. He also served as COO of The Treasury Venue Collection, giving him firsthand experience in the day-to-day realities of running a wedding venue.
In 2022, Tom returned to The Knot Worldwide as Director of Vendor Engagement, where he now travels the country to connect with wedding professionals, share industry insights, and help businesses adapt and thrive in an ever-changing wedding landscape. Known for his high-energy presentations, practical sales strategies, and passion for education, Tom loves turning real industry data into actionable ideas wedding pros can actually use.
When he is not speaking at events, visiting wedding businesses, or jumping on another flight, Tom enjoys spending time with his family and making memories with his three grandchildren.
You need to know the numbers behind your venue.
In this session, Tom Chelednik will help venue owners stop guessing and start identifying what is actually happening inside their sales funnel. We’ll break down the journey from inquiry to two-way conversation to tour to booking and uncover the numbers that reveal where opportunities are being won—or lost.
You’ll learn how to measure conversion at every stage, understand which lead sources are actually producing revenue, evaluate the real return on your marketing, and recognize when you have a lead problem, a sales problem, or a follow-up problem.
Because one bad week, one lost tour, or one frustrating lead doesn’t tell you how your business is performing. Your numbers do.
It’s time to replace “I feel like…” with “I know.”
Session Takeaways:
Build and measure their venue sales funnel: Inquiry → Conversation → Tour → Booking.
Identify exactly where the funnel is breaking instead of assuming they simply need more leads.
Calculate the numbers that matter, including conversion rates, cost per booking, average booking value, revenue by source, and marketing ROI.
Separate patterns from isolated results so one bad Tuesday—or one slow month—doesn’t drive major business decisions.
Use their numbers to make smarter decisions about marketing, pricing, follow-up, sales processes, and where to invest their time and money.
Speaker Session:
Know Your Venue Math: Facts Over Feelings
The Numbers Every Venue Should Know to Book More Weddings