Meet Sheena!
Sheena Kalso is the founder of Behind Your Scenes and your Professional Instagram Pal. With more than twenty years in event production, from high-end weddings to television sets, she understands better than most how much happens behind the scenes at a well-run event, and how rarely any of it gets captured.
Today, Sheena works alongside venue owners, event professionals, public figures and small business teams in two ways: documenting their work so they can show up consistently on Instagram, and teaching the people on their team how to do the same. Her BYS Method gives staff at every skill level simple, repeatable techniques for capturing stronger footage with the phone they already have. She has trained groups of four and groups of over a hundred, and the result is always the same: a team that finally feels confident enough to contribute to content consistently.
If your business relies on your staff to show up on social media, Sheena is the person who gets everyone on the same page.
Niche Session:
INSTAGRAM VIBE CHECK: WHAT YOUR FEED IS SAYING (AND HOW TO CONTROL THE MESSAGE)
Before a couple ever tours your venue, they've already scrolled your Instagram. The question is: do you know what they walked away thinking?
In this hands-on workshop, Sheena Kalso of Behind Your Scenes gives your feed a vibe check. Combining her 15 years of event production with 6 years of social media expertise, she walks you through your profile the way a new client sees it, showing you what's working and what important information is missing. Then you'll learn how to take control of the message, so your feed says what you want it to say.
Who this is perfect for: Venue owners who want an audit that ends with a realistic, short, high-impact punch list for improving their Instagram account quickly.
Presentation Takeaways:
-A clear read on what your feed communicates to a first-time visitor
A short, realistic punch list of what to keep, fix, and add
A 30-day plan for putting those quick wins into action
Before you attend: DM your Instagram handle to @behindyourscenes.co 24-48 hours before the session so Sheena can prepare your vibe check. No social media expertise needed.