Being an advertising expert was NOT on Mark’s radar at all as a young 20-something starting out in the wedding industry. He was hustling hard like any young entrepreneur, but as we all eventually find out - you reach a limit to growth because you only have so much time and money.

After experiencing burnout from all the energy spent at local networking events and mediocre marketing opportunities, Mark needed to find a different way to promote his family’s wedding photography studio. He took a course on Google Ads and to his great surprise, LOVED it. 

He quickly became fascinated with using advertising automation & data to reach couples who were actively searching (even while he slept!) instead of all the time spent networking with people who weren’t in need of his wedding services nor actively looking for them. 

Local friends in the industry heard of his success with advertising and started asking for his help. It wasn’t long before he decided to trade in his camera for a laptop so he could engage this unexpected passion for helping other wedding pros avoid the burnout he experienced and help them reach the right couples with the power of great ads. 

Fast forward many years (and lots of new gray hairs!), Mark has successfully built the wedding industry’s leading authority on advertising: The I Do Society. He frequently shares his knowledge in virtual meetings online, as well as taking the stage at industry conferences like Wedding MBA, Better Bridal Group, The Marquee Show, The White Dress Society, Bridal Show Producers International, and many others.