Meet Kate!

Kate Foster is a seasoned hospitality professional with extensive venue and hotel operations expertise. She's opened and managed a new-concept event venue, served on the launch teams for two multi-million-dollar hotels on both coasts, and consulted on a historical venue renovation.

Beyond venues & hotels, Kate has planned over 500 weddings and executed corporate events for brands like Ferrari, LA Lakers, and EA. She now specializes in sales training for hospitality teams across North America and the Caribbean.

She enjoys sharing her expertise at industry conferences, including Catersource+The Special Event, Wedding Business CEO Summit, ABC World of Weddings Convention and the Association of Club Catering & Event Professionals (ACCP) National Conference, Wedding Summit Series-Luxury Edition. She maintains active involvement in the hospitality community as a member of Triangle N.A.C.E (National Association of Catering Executives) and ABC (Association of Bridal Consultants).

Kate brings a wealth of behind-the-scenes experience and a passion for the resilience and adaptability required to thrive in the ever-evolving hospitality landscape.

Breakout Session:

Stop Selling, Start Story-Selling

Your Experience is Worth More Than You Think Reality is your competitors are all saying the same things. "We're experienced." "We're passionate." "We're detailed." (Yawn.) But what if you could make prospects feel like connected in a single conversation? After coaching hundreds of luxury hospitality pros, I've discovered that your real-world stories are actually your secret sales weapon - you just need to know how to use them. This isn't about becoming a master storyteller or memorizing scripts. Through real-world examples and interactive exercises, you'll discover how to transform your experiences into compelling stories that naturally guide prospects from "I’m looking" to "I’ Do!" Whether you think you don't have any good stories (trust me, you do!) or you're already sharing them but not seeing results, you'll walk away with a practical system for using stories to close more business.

Presentation Takeaways:

  • Learn the Hospitality H.E.A.R.T © framework for crafting stories that resonate with luxury clients (no creative writing degree needed!)

  • A ready-to-use collection of your own stories that handle common objections before they even come up

  • The exact moments in your sales process where dropping the right story can improve your booking chances

Workshop Breakout Session:

Stop Selling, Start Story-Selling Workshop

The workshop would accompany the session from earlier in the day. You do not need to have attended the session to join us on this workshop!

Workshop Objectives:

  • • Building initial story bank

  • Craft three foundational sales stories

  • Peer feedback rounds