Meet Adrienna!
Adrienna McDermott is the founder of Ava And The Bee, a marketing agency exclusively for wedding professionals that builds connections with dream couples through inclusive, results-driven marketing, copywriting, branding, and website design. As a former bridal boutique owner, wedding planner, and florist with over 16 years of industry experience, she now channels that insider knowledge into creating marketing that actually works and brands that stand out from the competition. You can follow her at @avaandthebee on Instagram for weekly marketing insight and tips.
Niche Session:
The Platforms Are Talking. Are You Listening?
How Real Conversations Are Changing Wedding Marketing, and What Smart Venues Are Doing About It.
For years, venue marketing has focused on creating more: more social media posts, more blogs, more emails, more videos. But today's couples aren't just consuming content. They're having conversations.
They're asking Reddit for honest opinions. They're searching TikTok for venue tours and wedding regrets. They're posting in Facebook groups, texting friends, and even turning to AI to ask the questions they don't want to ask vendors directly.
In this hands-on workshop, you'll learn a repeatable process for finding those conversations, identifying the patterns that matter, and turning what you discover into strategic marketing content that builds trust, answers objections, and helps couples feel confident taking the next step. You'll leave with 3–5 buyer conversation themes specific to your venue, 10+ strategic content ideas, and a repeatable listening framework you can continue using long after the workshop ends.
Takeaways
Discover where today's couples are actually researching venues, and why those conversations matter more than ever.
Learn how to identify recurring questions, concerns, and buying patterns from platforms like Reddit, TikTok, AI search, and Google.
Turn one real question, fear, objection, or desire into multiple pieces of strategic marketing content across Instagram, blogs, email, FAQs, website copy, and the sales process.
Build an ongoing content strategy around what couples actually want to know instead of constantly guessing what to post.