Meet Tirzah!

Tirzah Caffee is a 31-year veteran in the wedding industry and a 4th generation wedding pro. Collectively, her family has owned 5 venues across the nation. Tirzah was the CEO and founder of Alexander Homestead, a multiple 7-figure wedding venue, which is one of the most sought-after venues in Charlotte, North Carolina, hosting well over 120 full service/all-inclusive weddings per year. Tirzah and her team have produced events for celebrities ranging from country music star Luke Bryan to members of the White House, and you can even see her venue featured in Season 9 of Married at First Sight. Fun fact: Tirzah has personally produced over 2500 weddings in her career! After the recent sale of her wedding business, Tirzah took opportunity to become a full-time venue consultant. Her passion is working 1 on 1 with venues, but is also a digital course creator for venues, host of The Venue Success Podcast, a national speaker, 2-time recipient of Charlottean of the Year, mom of 2 adult children, and married to her business partner Bradley for the past 25 years. Needlesstosay, she keeps herself busy and has HUGE passion for our industry with the experience to back it up. You can connect with Tirzah at tirzahcaffee.com and on IG at Tirzah_thevenuecoach.

Full Group Session:

The Grand Exit: Positioning Your Venue for a Future Sale

Whether you're looking to sell in two years or ten, every venue owner needs a clear strategy for building a business that’s not only profitable — but sellable. This session dives into how to structure your venue business in a way that increases its long-term value, attracts qualified buyers, and allows you to walk away with confidence (and a healthy payday). You’ll learn what investors and buyers actually look for, how to avoid common exit mistakes, and the critical moves you should start making today to prepare for tomorrow.

Presentation Takeaways:

  • What Buyers Really Want:
    Understand what makes a venue attractive to potential buyers — from financials to branding to systems — and what red flags make them walk away.

  • How to Build Transferable Value:
    Learn how to turn your venue from a personality-driven business into a streamlined, documented, and scalable operation someone else can confidently run.

  • The Exit Timeline & Playbook:
    Walk away with a clear roadmap to prepare your venue for sale — including ideal timing, valuation tips, and how to market your business confidentially and professionally.